Several terms can be negotiated when setting up an email marketing campaign:
Pricing: The cost of the campaign can be negotiated based on the scope and scale of the project. Deliverables: This includes the number and frequency of emails to be sent, as well as the inclusion of additional services like A/B testing or campaign analysis. Timeline: The duration of the campaign and specific milestones may be adjusted to meet the needs of both parties. Performance Metrics: Key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates can be defined and negotiated. Exclusivity: Agreements can be made to ensure that a service provider will not work with direct competitors during the campaign period.