Who Should Be Involved in the Collaboration Process?
A successful email marketing campaign typically involves several key players:
Content Writers: They create compelling and relevant content that resonates with the audience. Graphic Designers: They ensure the email is visually appealing and aligned with the brand’s aesthetic. Marketing Strategists: They develop the overall strategy, including segmentation and targeting. Data Analysts: They analyze campaign performance and provide insights for optimization. Developers: They ensure the technical aspects, such as email templates and deliverability, are functioning correctly.