The ownership of email marketing can fall under various departments within an organization, depending on the companyâs size, structure, and objectives.
Marketing Department The marketing department is often the primary owner of email marketing. They have the expertise to create compelling content, segment audiences, and analyze campaign performance.
Sales Department In some organizations, the sales department may take ownership of email marketing, especially in B2B settings where the goal is to nurture leads through personalized content.
Customer Service Department For companies focused on customer retention and support, the customer service department may own email marketing. They can use email campaigns to address customer concerns and improve customer satisfaction.