alt tags

Why are Alt Tags Important in Email Marketing?

Alt tags hold significant value in email marketing for several reasons:
Accessibility: Alt tags ensure that visually impaired users, who rely on screen readers, can understand the content of images.
Email Deliverability: Some email clients block images by default. Alt tags help convey the message even when images are not displayed.
User Experience: They provide information that can entice the reader to download and view the image.
SEO Benefits: Alt tags can improve search engine optimization when email content is indexed by search engines.

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