How to Maintain Your IP Address and Domain Reputation?
Maintaining a good sender reputation is essential for email deliverability. Key practices include:
Warming Up New IPs: Gradually increase your sending volume to build a positive reputation with ISPs. Monitoring Blacklists: Regularly check if your IP or domain is listed on any email blacklists and take corrective actions if necessary. Engaging Content: Send relevant and valuable content to keep recipients engaged and reduce spam complaints. List Hygiene: Regularly clean your email list to remove inactive or invalid addresses.