Why Are Backup Power Solutions Important in Email Marketing?
Email marketing is a critical component of many businesses' overall marketing strategy. However, its effectiveness can be severely compromised during power outages. Email marketing campaigns rely on automation tools and servers that must be operational to send emails promptly. A power outage can disrupt your workflow, delay email dispatches, and even result in lost data. Thus, having a reliable backup power solution is essential to ensure continuous operation and avoid any interruptions.