CTAs are critical as they direct the user towards taking the desired action, whether it’s making a purchase, signing up for a webinar, or downloading a resource. Optimize CTAs by:
1. Clear Text: Use action-oriented language such as “Buy Now” or “Learn More.” 2. Visibility: Make sure the CTA stands out using contrasting colors. 3. Positioning: Place the CTA prominently, typically above the fold and at the end of the email.