Why Are Compression Tools Important in Email Marketing?
Using compression tools in email marketing is crucial for several reasons:
Improved Load Times: Compressed images and files load faster, reducing the likelihood of readers abandoning your email. Enhanced Deliverability: Smaller email sizes are less likely to be flagged as spam, improving your deliverability rates. Better User Experience: Faster-loading emails provide a smoother experience for recipients, increasing engagement and click-through rates.