To get the most out of compression tools, follow these best practices:
Choose the Right Format: Select the appropriate file format for images and videos. For instance, JPEG is generally better for photographs, while PNG is preferable for graphics with transparent backgrounds. Maintain Quality: Balance file size and quality. Compress your files to the point where they are still visually appealing. Test Across Devices: Ensure compressed files look good and load quickly across different devices and email clients. Optimize Before Upload: Always compress files before uploading them to your email service provider (ESP) to avoid unnecessary delays.