data protection clauses

Why are Data Protection Clauses Important in Email Marketing?

With the rise of stringent data protection regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), it is crucial for email marketers to incorporate data protection clauses. These clauses help protect against legal liabilities, enhance the brand's reputation, and build consumer trust by ensuring that personal data is handled with care and in compliance with the law.

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