reputable email service provider (esp)

Why are ESPs Important in Email Marketing?

ESPs are crucial for several reasons:
Deliverability: They ensure high delivery rates by maintaining relationships with ISPs and managing sender reputation.
Scalability: They allow businesses to send emails to large subscriber lists without running into technical constraints.
Analytics: They offer detailed reports on open rates, click-through rates, and other metrics to measure campaign effectiveness.
Automation: They provide automation features like drip campaigns, triggered emails, and more, which save time and improve engagement.

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