Forwarders play a crucial role in viral marketing. When a recipient forwards your email, it acts as a personal recommendation, which can be more persuasive than traditional marketing methods. Forwarders help in:
Increasing Reach: Forwarded emails reach a broader audience beyond your initial subscriber list. Building Trust: A forwarded email is often more trusted by the new recipient since it comes from someone they know. Improving Engagement: Engaging content is more likely to be forwarded, thereby increasing overall engagement rates.