Why Are Header Filters Important in Email Marketing?
Header filters are vital for maintaining the integrity of email communication. They help in:
1. Boosting Deliverability: Properly configured headers can improve the chances of your email reaching the recipient's inbox rather than the spam folder. 2. Enhancing Reputation: Consistently passing through header filters positively affects your sender reputation, making future emails less likely to be filtered out. 3. Compliance: Ensuring your headers are compliant with email marketing standards, like [DKIM](https://) and [SPF](https://), helps in adhering to best practices and avoiding penalties.