Highly engaged subscribers are crucial for several reasons: - Higher Conversion Rates: These subscribers are more likely to convert into paying customers. - Better Deliverability: Email providers monitor engagement rates. High engagement can improve your sender reputation and ensure that your emails land in the inbox rather than the spam folder. - Increased Revenue: Engaged subscribers are more likely to make purchases, boosting your overall revenue. - Valuable Feedback: They can provide insightful feedback that can help refine your marketing strategies and product offerings.