Why Are Invalid or Outdated Email Lists Problematic?
Poor Deliverability: Sending emails to invalid addresses can result in a high bounce rate, which negatively impacts your sender reputation. Internet Service Providers (ISPs) may then classify your emails as spam, reducing your overall deliverability.
Inaccurate Metrics: Including outdated email addresses in your campaigns skews your metrics, making it difficult to accurately measure engagement rates, open rates, and click-through rates.
Legal Risks: Using outdated lists may lead to violations of email marketing regulations such as the GDPR or CAN-SPAM Act, as recipients may not have given their consent to receive your communications.