Why Are Look Alike Domains a Concern in Email Marketing?
Look alike domains pose significant risks in email marketing for several reasons:
Brand Reputation: If recipients fall victim to phishing scams from look alike domains, it can harm your brand's reputation and lead to a loss of trust. Data Security: Phishing attacks can lead to data breaches, compromising sensitive customer information. Deliverability Issues: If your domain gets blacklisted due to look alike domain activities, it can affect your email deliverability and overall campaign performance.