Even with the advent of automation tools, manual updates are often necessary for several reasons:
Data Accuracy: Errors in your contact list can lead to ineffective campaigns. Manually updating incorrect email addresses or other contact details ensures that your messages reach the right audience. Personalization: Manual updates allow you to add personal touches to your campaigns, such as custom greetings or tailored content, which can significantly increase engagement rates. Compliance: Keeping your email list updated helps you comply with regulations like GDPR and CAN-SPAM.