To ensure that manual updates are effective and efficient, consider the following best practices:
Regular Audits: Conduct regular audits of your email list to identify and correct any inaccuracies. Segmentation: Use manual updates to segment your audience based on criteria such as purchase history, engagement levels, or demographics. This allows for more targeted and effective campaigns. Data Hygiene: Maintain data hygiene by removing inactive or unengaged subscribers. This helps improve your deliverability rates and overall campaign performance. Documentation: Keep a log of all manual updates to track changes and measure their impact on your campaigns.