One common issue is low open rates. This could be due to several factors, including poor subject lines, lack of personalization, or even issues with email deliverability. To diagnose, consider the following questions:
Are my subject lines compelling and relevant? Have I segmented my audience effectively? Is my sender name recognizable and trustworthy? Are my emails landing in the spam folder?
Improving your subject lines and personalizing your emails can significantly impact open rates. Utilizing A/B testing can help identify what resonates best with your audience.