Why are Redundant Servers Important for Email Marketing?
In the competitive world of email marketing, downtime can lead to missed opportunities, revenue loss, and damage to brand reputation. Hereâs why redundant servers are crucial:
Improved Deliverability: With redundant servers, emails are less likely to be delayed or lost due to server issues, ensuring timely delivery to target audiences. Increased Reliability: A reliable email marketing service enhances the trust between a business and its subscribers, leading to better open rates and engagement. Business Continuity: Redundant servers support business continuity by maintaining operations during hardware failures or unexpected system outages.