Rich visuals play a crucial role in email marketing for several reasons:
Increased Engagement: Emails with compelling visuals tend to have higher open and click-through rates compared to text-only emails. Better Retention: People remember visual content better than text, which means your message is more likely to stick. Branding: Consistent use of visual elements helps reinforce brand identity and makes your emails instantly recognizable. Emotional Impact: Visuals can evoke emotions, making your content more relatable and impactful.