What are Common Challenges Faced in Email Marketing?
Digital marketers often encounter several challenges, including:
1. Deliverability: Ensuring emails reach the inbox and not the spam folder. 2. Engagement: Creating content that captures and retains the audience's interest. 3. List Management: Keeping email lists clean and up-to-date. 4. Regulations: Complying with laws and regulations like GDPR and CAN-SPAM Act. 5. Competition: Standing out in a crowded inbox.