Why are These Protocols Important in Email Marketing?
Implementing DKIM, SPF, and DMARC is crucial for several reasons:
1. Improved Deliverability: Emails that pass DKIM, SPF, and DMARC checks are more likely to land in the recipient's inbox rather than the spam folder. 2. Brand Protection: These protocols help protect your brand from being used in phishing attacks and other malicious activities. 3. Reputation Management: By ensuring that only authorized servers can send emails on your behalf, you can maintain a positive sender reputation, which is important for long-term email marketing success.