When selecting an email marketing tool for your ecommerce platform, consider the following factors:
Compatibility: Ensure the tool integrates seamlessly with your ecommerce platform. Features: Look for features like automation, segmentation, A/B testing, and detailed analytics. Ease of Use: Choose a tool with an intuitive interface and good customer support. Cost: Consider your budget and the tool's pricing structure. Scalability: Ensure the tool can grow with your business needs.