Ambiguous CTAs can lead to a range of issues, including:
Low engagement: Recipients might ignore or delete the email if they are unsure what the CTA is asking them to do. Reduced conversions: A vague CTA can result in fewer clicks and conversions, impacting the ROI of your email campaigns. Negative user experience: Confusing CTAs can frustrate users, potentially leading them to unsubscribe from your mailing list. Damaged brand reputation: Consistently unclear CTAs can erode trust and credibility with your audience.