Unwanted emails can be harmful for several reasons:
Reputation Damage: Sending unsolicited emails can tarnish your brandâs reputation. Recipients may mark your emails as spam, which can lead to your domain being blacklisted by email service providers. Legal Repercussions: Many countries have stringent anti-spam laws like the CAN-SPAM Act in the US and GDPR in the EU. Violating these laws can lead to hefty fines and legal actions. Lower Engagement Rates: Unwanted emails often have low open and click-through rates, which can negatively impact your email deliverability over time. Security Risks: Unwanted emails can be a vector for phishing attacks and malware, posing significant risks to recipients.