There are several reasons why Amazon SES is an excellent choice for email marketing:
- Reliability: Built on the AWS infrastructure, Amazon SES offers high availability and reliability. - Flexibility: It supports various methods of sending emails, including SMTP and API integration. - Cost Savings: The pricing model is highly competitive and can result in significant cost savings, especially for high-volume senders. - Advanced Analytics: Detailed reporting and monitoring tools help in optimizing email campaigns for better results.