Amazon SES offers several key features that make it a popular choice for email marketing:
1. Scalability: Amazon SES can handle both small and large volumes of emails, making it suitable for businesses of all sizes. 2. Cost-Effectiveness: It operates on a pay-as-you-go pricing model, which can be significantly cheaper than other email marketing services. 3. Deliverability: With high deliverability rates, Amazon SES ensures emails reach the inbox rather than the spam folder. 4. Security: It supports various security protocols such as DKIM, SPF, and TLS to ensure the integrity and confidentiality of emails. 5. Monitoring and Analytics: Amazon SES provides detailed metrics and feedback loops to monitor email performance and engagement.