There are several reasons why businesses might opt for phpList over other email marketing tools:
Open-source: Being open-source, phpList is free to download and use, which makes it a cost-effective solution for startups and small businesses. Customizability: Users can modify the source code to fit their specific needs, offering a high degree of flexibility. Scalability: phpList can handle large volumes of emails, making it suitable for both small and large-scale campaigns. Community Support: A dedicated community provides extensive support, including forums, documentation, and plugins.