Conducting a system audit is essential for several reasons:
Performance Optimization: Identifying and correcting inefficiencies can enhance the performance of your email campaigns. Compliance: Ensuring your practices comply with laws such as GDPR and CAN-SPAM can protect your business from legal issues. Deliverability: Auditing can help you identify factors affecting your email deliverability, such as spam filters and bounce rates. Data Integrity: Ensuring the accuracy and security of your email list is crucial for the success of your campaigns.