There are several reasons why businesses may adopt an overzealous approach:
Pressure to Achieve Quick Results: Companies may feel the pressure to drive immediate sales or meet quarterly targets, leading to frequent and aggressive email sends. Lack of Strategy: Without a well-defined email marketing strategy, businesses may resort to sending more emails in the hope that more exposure will lead to more conversions. Misunderstanding of Audience Preferences: Not segmenting the audience properly can result in irrelevant emails being sent to subscribers, causing frustration.