What Metrics Should Be Monitored to Avoid Overzealousness?
Monitoring key email marketing metrics can help you avoid overzealous campaigns:
Open Rates: A declining open rate may indicate that your audience is losing interest in your emails. Click-Through Rates: Low click-through rates can suggest that your content is not resonating with your audience. Unsubscribe Rates: A high unsubscribe rate is a clear sign that your email frequency or content is off-putting to subscribers. Spam Complaints: An increase in spam complaints can damage your sender reputation and deliverability.