Understanding the root causes of customer resistance is essential for devising effective strategies. Here are some common reasons:
1. Irrelevant Content: When recipients perceive that the content of the email does not align with their interests or needs, they are more likely to ignore or unsubscribe. 2. Frequency: Sending emails too frequently can lead to email fatigue, causing recipients to tune out or unsubscribe. 3. Poor Timing: Emails sent at inconvenient times are less likely to be opened and read. 4. Lack of Personalization: Generic emails that do not offer personalized experiences can fail to capture the recipient's interest. 5. Privacy Concerns: Overly aggressive data collection and tracking can make customers wary and distrustful.