What Are Some Best Practices for Travel Email Marketing?
Some best practices include: - Using a clear and compelling subject line to increase open rates. - Ensuring the email content is mobile-friendly. - Including strong call-to-actions to guide the reader on what to do next. - Testing different email elements through A/B testing to understand what resonates best with the audience. - Complying with GDPR and other data protection regulations to build trust and avoid legal issues.