email send limit

Why Do ESPs Impose Send Limits?

ESPs impose send limits for several reasons:
Preventing Spam: High volume email sending can trigger spam filters. Limits help to maintain the sender's reputation.
Server Load Management: High email traffic can strain servers. Limits ensure that the service remains available for all users.
Compliance: Following regulations like CAN-SPAM Act and GDPR necessitates responsible sending behavior.

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