Using an email marketing provider can significantly streamline the process of managing your email campaigns. These services offer several benefits:
Automation: EMPs allow you to automate your email campaigns, saving you time and effort. Analytics: They provide detailed reports on open rates, click-through rates, and other important metrics. Segmentation: EMPs enable you to segment your audience for more personalized and effective emails. Deliverability: They help improve your email deliverability rates, ensuring your emails land in the inbox and not the spam folder.