A vacuum in email marketing can occur for several reasons:
Inconsistent Email Frequency: When brands do not maintain a regular email schedule, subscribers may forget about them, leading to decreased engagement. Irrelevant Content: Sending content that does not resonate with the audience can create a sense of disconnect. Lack of Personalization: Generic emails that do not address the specific needs or preferences of subscribers can fail to capture attention. Poor Segmentation: Failing to segment your audience properly can result in sending the wrong messages to the wrong people. Technical Issues: Problems with email deliverability or spam filters can prevent your emails from reaching the inbox.