There are several reasons why attrition occurs in email marketing:
Irrelevant Content: Subscribers might find your emails irrelevant to their interests. Frequency: Sending emails too frequently can lead to fatigue, while too infrequently can lead to disinterest. Poor Design: Unappealing or poorly designed emails can drive subscribers away. Spam Filters: Emails ending up in spam folders reduce engagement and lead to attrition. List Quality: Purchased or outdated email lists can result in high attrition rates.