High attrition rates can have several negative impacts on your email marketing efforts:
Reduced Reach: A shrinking email list means fewer people are receiving your messages. Lower Engagement: High attrition can be a sign that your emails are not engaging or valuable to your audience. Increased Costs: Continuously acquiring new subscribers to replace lost ones can be costly. Damage to Reputation: High unsubscribe rates can damage your sender reputation with email service providers.