Several factors contribute to audience confusion, including:
Poor segmentation: Sending irrelevant content to the wrong audience. Unclear messaging: Vague or overly complex language that leaves recipients unsure of what to do next. Inconsistent branding: Emails that don't align with your overall brand voice and visuals. Excessive frequency: Bombarding your audience with too many emails, causing them to tune out. Lack of personalization: Generic emails that don't resonate with individual recipients.