Several factors contribute to brand forgetfulness in email marketing. These include:
Irrelevant content: If the emails you send do not resonate with your audience, they are more likely to ignore or delete them. Inconsistent communication: Irregular or infrequent emails can cause subscribers to forget your brand. Overwhelming frequency: On the flip side, bombarding subscribers with too many emails can lead to fatigue and disengagement. Lack of personalization: Generic emails that do not address the specific needs or interests of subscribers can diminish their interest in your brand.