Re-engagement campaigns are targeted efforts to re-capture the interest of inactive or disengaged subscribers. These campaigns can include:
Special offers: Provide exclusive discounts or promotions to entice inactive subscribers to engage with your brand again. Surveys and feedback: Ask for feedback to understand why subscribers have become disengaged and how you can improve. Content refresh: Update your email content to be more relevant and appealing to your audience. Win-back emails: Send a series of emails specifically designed to re-engage inactive subscribers.