high turnover

Why Does High Turnover Occur?

Several factors contribute to high turnover in email marketing:
Irrelevant Content: When subscribers receive content that doesn't match their interests or needs, they are more likely to unsubscribe.
Email Frequency: Sending too many or too few emails can frustrate subscribers, leading to higher churn rates.
Poor Segmentation: Failing to segment your list means everyone receives the same message, which may not be relevant to all.
Spammy Subject Lines: Misleading or overly promotional subject lines can turn off subscribers.
Lack of Personalization: Emails that feel generic or automated can make subscribers feel undervalued.

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