What Factors Contribute to Lower Email Engagement?
Several factors can contribute to lower email engagement:
Content Relevance: If your emails are not relevant to your audience, they are less likely to engage with them. Email Frequency: Sending too many emails can overwhelm your subscribers, leading to lower engagement and higher unsubscribe rates. Subject Lines: Ineffective subject lines can result in lower open rates, which directly impacts overall engagement. Segmenting: Not segmenting your email list can lead to sending irrelevant content to the wrong audience. Email Design: Poorly designed emails can make it difficult for subscribers to read and engage with your content.