There are several reasons why list fatigue can set in:
- Over-communication: Sending too many emails can overwhelm your subscribers, causing them to ignore your messages or, worse, unsubscribe. - Irrelevant Content: If the content isn't tailored to the interests of your audience, they are less likely to engage. - Timing: The frequency and timing of your emails can also play a significant role. Emails sent at inconvenient times are less likely to be opened. - Lack of Personalization: Generic emails that don't address the specific needs or interests of your subscribers can lead to disengagement.