Improving email marketing performance involves a combination of strategic and technical adjustments:
Optimize Subject Lines: Create compelling and relevant subject lines to increase open rates. Segment Your Audience: Use segmentation to send more personalized and relevant content. A/B Testing: Conduct A/B tests on different elements like subject lines, content, and CTAs to determine what works best. Improve Email Design: Ensure your email design is visually appealing and mobile-friendly. Maintain a Clean List: Regularly clean your email list to remove inactive or invalid email addresses. Monitor Deliverability: Use tools to monitor deliverability and resolve any issues promptly.