quality loss

Why Does Quality Loss Happen?

There are multiple reasons for quality loss in email marketing:
Poor Content: Unengaging or irrelevant content can result in low engagement rates.
Bad Design: Emails that are not optimized for different devices can lead to a poor user experience.
Ineffective Segmentation: Sending generic emails to a diverse audience can reduce relevance and engagement.
Spam Filters: Emails marked as spam can significantly reduce deliverability.
List Quality: A poor-quality email list with outdated or incorrect addresses can lead to high bounce rates.

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