There are several reasons why a forwarding CTA should be part of your email marketing strategy:
Extend Your Reach: By asking your subscribers to forward your email, you can reach potential customers who are not yet on your email list. Build Trust: People are more likely to trust recommendations from friends and family. A forwarded email comes with an implicit endorsement, making it more likely that the recipient will engage with your content. Cost-Effective: It doesn't cost anything extra to add a forwarding CTA to your email, but the potential benefits in terms of reach and engagement are significant.