Placement is crucial for the effectiveness of a forwarding CTA. Here are some strategic locations:
At the End of the Email: Placing the CTA at the end of your email can be effective because readers who make it to the end are likely already interested in your content. Within the Main Content: Integrating the forwarding CTA naturally within the email content can capture the reader's attention without feeling intrusive. In the PS Section: The postscript (PS) section is often read even if the main content is skimmed. Including your CTA here can ensure it's seen.