Including a secondary CTA can significantly increase the overall engagement and effectiveness of your email campaigns. Here are some reasons why:
Diverse Engagement: Not every recipient will be ready to take the primary action. A secondary CTA offers an alternative way for them to engage with your brand. Increased Value: By providing additional options, you are offering more value to your subscribers, which can improve their perception of your brand. Enhanced Metrics: Secondary CTAs can help you gather more data on what interests your audience, allowing you to tailor future campaigns more effectively.